Getting Tool Budget Approval in a Tight Market

With some tools, there might be sticker shock, but it's important to understand what the tool solves and the corresponding impact.

by Erica Geil, Founder & CIO

The exact question to ask when looking at tools is, "What problem are you trying to solve with the solution?" and take price off the table. With some tools, there might be sticker shock, but it's important to understand what the tool solves and the corresponding impact. For example, if you're able to procure software that has a really capable data warehouse that can help aid the business in growing in a different capacity and gives insight into areas of the business that didn't previously exist, it's worth a look regardless of the price tag. It could open up doors for additional revenue capability, essentially paying for itself in some cases. So when looking at the bigger picture of an entire department's budget, to sell it internally, the ultimate goal is to help them do their job better, faster, and easier - hit on these in support of the price in order to get to a 'yes' for tool approval.