With some tools, there might be sticker shock, but it's important to understand what the tool solves and the corresponding impact.
It's really obvious when someone has put little to no effort into a communication.
When you think about being a profitable organization, that means being really efficient with your spend, rather than the previous train of thought of, "growth at all costs".
Once we’ve decided on a tool, we agree on the success metrics even before we get to implementation.
It's all about staying as prepared and proactive as possible.
The number one thing vendors need to hear is, just be straightforward and tell me what the product is.
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