It's really obvious when someone has put little to no effort into a communication.
With some tools, there might be sticker shock, but it's important to understand what the tool solves and the corresponding impact.
When you think about being a profitable organization, that means being really efficient with your spend, rather than the previous train of thought of, "growth at all costs".
Once we’ve decided on a tool, we agree on the success metrics even before we get to implementation.
It's all about staying as prepared and proactive as possible.
